Seeing how it is completely-open source and extremely affordable, WordPress (WP) is one of the most unique and popular content management systems (CMS) there are. In fact, it would be safe to assume that both the blogosphere and the world of modern business would be completely different without it. What makes it so unique are its numerous plug-ins, some of which were so hand-tailored for specific industries, that they give a significant competitive edge to all those that use them. Here are some of the most effective ones.
1. WP-Optimize
According to Kissmetrics’ statistic, one quarter of all your website’s visitors are bound to leave after waiting for more than 4 seconds for your website to load. Strange Loop went even further in the research of this phenomenon by realizing that companies all over the world lose over $3 billion per year in purchases, due to slow responsive pages. As a comparison, UN committee determined it would take only ten times this amount to forever put an end to world hunger. With the help of WP-Optimize, what you can do is optimize your website for both desktop and mobile users and, in this way, drastically improve user experience.
2. Tickera
If all you needed plug-ins for was to make your website quicker, the world would be a much simpler place. Unfortunately, a badly optimized website is not the only way for a business to lose money. Event management companies all over the world lose millions of dollars in commission fees alone, but what if there was a way to avoid this unnecessary expense. Well, there is one actually. By using WordPress event ticket system plug-in, you can assume the direct control over both sales and the distribution of all tickets for your events. Furthermore, unlike some other similar software, Tickera only charges a fixed fee. This means that you won’t have to lose a commission for every ticket that gets sold this way.
3. Beaver Builder
The quality of your landing pages, their design, optimization (again) and even their number greatly affects the success of your conversion rate. Still, making an effective landing page takes inspiration, but even this is often not enough. What you also need is a way to convey the idea inside your mind to a designer, but no matter how eloquent you are, there is no guarantee you will be on the same page (pun intended). On the other hand, with a cunning landing page construction kit such as Beaver Builder, you won’t have to go through all this trouble. This easy-to-use plug-in which operates on drag and drop principle will allow you to create the page you’ve always wanted to have, even without any previous knowledge in coding.
4. WordPress SEO
Finally, after you have made all your landing pages well-designed and perfectly optimized, you need to make sure they find a way to your target audience. This is where WordPress SEO comes in big and adjusts your pages to standards and algorithms used by search engines. In this way, it guarantees you a better placement in search result, thus increasing your site’s traffic many times over.
Conclusion
Each and every one of these plug-ins is specifically designed to give you a competitive edge in a volatile landscape of modern business. Sometimes, all you need is a little push in the right direction and every single one of these amazing software’s can provide you with this. To paraphrase one of the most famous quotes from The Godfather- it is an offer you simply cannot refuse.